Built for brands that want to be seen beyond the usual advertising spaces.
wrappie goes everywhere
Why advertise with Wrappie
Wrappie goes everywhere
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Airports
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Shopping Malls
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CBD streets
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Grocery Stores
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Cafes
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Local Neighbourhood
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Apartments
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Gyms
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Universities
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Schools
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Beaches
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Bus Stops
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Train Stations
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Hotels / Motels / Hostels
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Office Districts
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Support Events
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Business Parks
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Motorways / Streets / HIghways
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Busy Intersections
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Events and Festivals
the list is never ending...
You focus on growth,
we do the heavy-lifting
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We source and manage drivers for your campaign
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We coordinate the vehicle wrapping process
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We help ensure vehicles meet campaign standards
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We manage campaign logistics from start to finish
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We work with taxis, delivery drivers and everyday vehicles
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We help brands scale campaigns across multiple cities
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We handle the operations so brands can focus on results
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We’re building smarter campaign visibility and reporting tools
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We help keep campaigns moving through real-world locations
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We simplify moving billboard advertising for modern brands
We manage the drivers
We manage the wrapping process
The Best of Our Features
Built on Trust & Familiarity
Advertising integrated into everyday vehicles feels more authentic and less intrusive than many traditional ads. According to advertising effectiveness studies by Nielsen, out-of-home advertising continues to rank among the most trusted advertising channels because people encounter it in real-world environments during everyday life.
Cost-Effective Reach
Traditional bus advertising can be expensive and limited to fixed routes. With Wrappie, the cost of one large-format vehicle campaign can often spread across multiple branded cars, helping brands increase street coverage, impressions and flexibility without increasing spend.
Street-Level Visibility
Unlike traditional outdoor advertising locked to one location, Wrappie campaigns move through airports, CBDs, schools, universities, shopping centres, gyms, supermarkets, events and residential areas every single day. Your campaign reaches audiences naturally throughout their routine.
A New Advertising Opportunity in New Zealand
Vehicle-based advertising at scale is still largely untapped in New Zealand. Wrappie gives brands the opportunity to stand out with a modern outdoor advertising approach before the market becomes crowded — creating stronger recall, curiosity and social attention.
VISION
Building New Zealand’s largest network of moving billboards.
Wrappie puts brands where people actually are — on the roads, near airports, shopping centres, gyms, schools, cafés, and city streets across New Zealand. By turning everyday cars, taxis, and delivery vehicles into moving billboards, campaigns gain wider and more natural visibility throughout the day. At the same time, Wrappie helps Kiwis earn extra cash from the journeys they already make, creating a smarter advertising model that benefits both brands and everyday drivers.
OUR STORY
Our Story
Wrappie started with a simple idea in Queenstown — bringing digital roadside billboards to one of New Zealand’s busiest tourist towns. But after learning that digital billboards were heavily restricted by the council, the idea evolved into something bigger. Instead of waiting for people to drive past ads, why not let the ads move through the city themselves?
That idea became Wrappie — a platform that turns everyday cars, taxis, and food delivery vehicles into moving billboards. What started in Queenstown quickly grew into a vision for all of New Zealand, from Auckland and Wellington to Christchurch and beyond. Wrappie helps brands reach people at street level, in the places they actually live, work, shop, and travel, while also helping Kiwis earn extra income from the roads they already drive every day.
OUTDOOR ADVERTISING, REIMAGINED
COMPANY
Wrappie in Numbers
83%
Trips in Aotearoa made by car
74 MIN
Average daily travel time for Kiwis
100%
Visibility
16,100+
taxi & passenger service drivers across Aotearoa
COLLABORATION
Our Industry Partners
